Our brief: achieve the ambitions of an influence strategy

Relations between software companies and major organisations are shaped by events that offer opportunities to meet throughout the year, such as trade fairs, conferences and meetings. However, these do not provide a personal enough setting, as they are too business-oriented.

We saw an opportunity to revive dialogue and create a more personal connection through a new type of event more informal and exclusive, in the presence of a well-known personality. This influence marketing campaign was tailored to maximise the experience and make the encounter memorable.