Our brief: position Sage as a trusted partner for microbusinesses

Every year, Sage tours France to reconnect with its network of partners. This was an opportunity to plan a regional event for microbusinesses covering the south of France’s 26 administrative areas.

The event was based on the theme of trust, and covered all the issues and sources of growth that are important to entrepreneurs, such as management, finance, innovation, tax, regulations. A number of experts and prestigious figures were invited to speak, including an economist, a sports personality and business leaders. All areas of the exhibition - conference hall, workshop spaces and exhibition area - were designed to encourage interaction and networking. A print and digital campaign to promote the event was implemented in the local press.