Our brief: design and produce sales materials

Alongside the design of sales materials for the product launch, in both print and digital form – brochure, website, emails, in-house presentations – the agency steered and managed the editorial team made up of the respective project and marketing teams.

The complexity of defining and harmonising two different brand messages around shared business objectives had an impact on the editorial planning. The production of content was challenged at every key stage in the project: defining requirements, structuring the plan, identifying types of content to promote in line with chosen formats – product content, testimonials, data design, flow charts, case studies – as well as the editorial and administration aspects.