Our brief: support an internal product launch

New technology companies are in a frenzied race to bring out more innovative versions of their products, and in doing so, run the risk of confusing their employees.

Oracle therefore needed an in-house information campaign to accompany the launch: a fun way of ensuring that all relevant parties - pre-sales, business engineering, sales - understand the product. The campaign ran for a limited time in order to create a big impact and generate a sense of surprise. The launch was rolled out across all in-house communications channels, including social spaces, high-traffic areas, emails and the Intranet.