The PC laptop market is constantly hungry for innovation, and processors are at the heart of the battle. Better performance often leads to enhanced user experience in terms of mobility, autonomy, interconnectivity, security and more.
The launch of the Core 2 Duo, Core i7 and Core i5 ranges provided an opportunity to pre-empt the ultraportable PC territory by radically changing the graphic approach. The B2B2C media and non-media campaign was rolled out among partner ecosystems, journalists and the public via online and offline retailers such as Boulanger, Fnac, Auchan, Carrefour and GrosBill.