Our brief: increase Highdeal’s brand awareness and generate engagement and leads

While Highdeal’s solutions previously enjoyed a strong reputation, especially on its historical telecom company market, its reorganisation with a new product and brand was hampered by a lack of visibility and knowledge.

We needed to take an approach that focused on conquering European markets and developing awareness of Highdeal in a niche market. This was achieved by implementing a digital strategy comprising inbound marketing, lead generation and lead nurturing. The project included creating a mobile mini-site, native advertising, video testimonials, a white paper, display campaigns and email marketing.